a break down of the logo creation
outfitted mbs (mind.body.spirit.) is a fit lifestyle brand created from an "out of the box" approach to life, fitness, and what it means to be fit. today we have a tendency to place a ton of value on appearance forgetting about our minds and spirits. we are what we think and we achieve what we believe, so the mind and spirit cannot be overlooked.
the logo is the brand and the brand is the logo
out: was left out of the box to communicate what the brand is all about ... an out of the box approach to life, fitness, and what it means to be fit.
fitted: was fit into the box to highlight being fitted in every aspect.
mind.body.spirit: along the bottom of the logo, is there to enforce our mission of having a fit mind, body, & spirit.
the stars: trace the stars and they form a triangle of unity, connection, and balance. can't have one without the other ... get outfitted mind. body. spirit.